There’s magic in fire without fuss. Humans have come some way from flint and friction, huddled inside of a cave. We think instant gratification deserves no shaming. So we had some fun. Quite a bit, really. Maybe too much.

Something, something, TV killed the radio star. But it didn’t. Like Twain said, the reports of AM/FM’s death have been exaggerated. According to Nielsen, 92% of the 18-34 set listen weekly. Now that’s pretty lit. And we covered the bases with ridiculously memeable swag, print and social executions.


Copy: Me

Art Direction + Design: Benj Zeller

Strategy: Both